Emily’s specialty is breaking down your big, difficult problems into project plans with specific goals that result in creative and powerful communications. Her professional career began as a social media manager, and over time she has taken on the role of Communications Lead working at non-profits, large corporations, and startups on local, national, and international levels. She’s no stranger to crisis communications, as she has developed strategic plans for a Victim Services agency, and managed multiple marketing campaigns since the start of the COVID-19 crisis. With Fresh Routes, she built the system in three days that has successfully managed the intake of hundreds of requests for emergency deliveries, serving hundreds of local community members.
She used her strategic and tactful approach to building her youth empowerment program, Mission I’mPossible, from the ground up. She’s spoken to over 20,000 students across Alberta, earning her a Queen Elizabeth II Golden Jubilee Medal for her community impact. Her energy and commitment to connections and community, has allowed her to create customer service guidelines and processes that build a positive customer base. Emily understands what it takes to bring ideas to life, as she has worked directly on several startup launches, acting as the glue between tech-focused, internal departments and forward-facing audiences.